MARATHON SERIES

Brooks wanted to be seen as the champion brand for all runners, whether they are pros getting back in the game or total beginners. Races are often a big motivation, and while the finish line may be the destination, it’s all about the journey. We followed 3 runners training for different races (a marathon, a half marathon, and a first 5K), and created a long-form documentary series for Brooks YouTube channel. These runners’ journeys were also documented in real-time across social platforms.

SOCIAL

My team produced organic social content for Brooks, and every day was a fun creative challenge! Working with Curiosity’s extremely talented in-house studio Curio was a dream. Highlights included building a mini graveyard indoors, and playing with rescue puppies.

For the launch of a new Brooks brand campaign called Find Your Run, we created a social series that highlighted the experience of running in three of their new shoes. Whether runners were looking for the experience of running on clouds, or looking for a shoe built for speed, we wanted to show them that they could find their run. So, we created a series of seek-and-find illustrated scenes, and challenged audiences on TikTok and Instagram to count the shoes in each scene and comment for a chance to win a pair. These posts enjoyed high engagement across platforms at launch.